Showing posts with label Melbourne. Show all posts
Showing posts with label Melbourne. Show all posts

Saturday, 15 February 2014

Market Dates


We're really excited to confirm four upcoming market dates Over the next few months, we'll be holding stalls across Melbourne to showcase Madame Tây's first production lot.

Come and say hi!

Saturday, March 8th

Time: 12pm to 5pm
Location: The Cape Lounge, 298-300 Brunswick Street, Fitzroy

Sunday, March 16th

Time: 10am to 3pm
Location: Abbotsford Convent- 1 Helier Street, Abbotsford

Sunday, March 30th

Time: 11am to 5pm
Location: 60 Rose Street, Fitzroy

Sunday, April 13th

Time: 10am to 3pm
Location: Lithuanian Club – 44 Errol St, North Melbourne

Monday, 10 February 2014

Afternoon Tea and Clothes Viewing Party




Madame Tây is excited to be hosting an invite-only Afternoon Tea Party on Sunday 23rd of February in Melbourne. It will be the first chance to see Madame Tây pieces up close and personal before we begin selling them at markets in March and April.
You'll be able to try the garments on and, if anything tickles your fancy, to purchase pieces on the day. There will also be lots of yummy treats, and you can chat with some of the Madame Tây team if you'd like to learn more about the garments and the processes behind them.

If you'd like to come along, pop over to our Facebook to learn how to enter to score an invite!

Sunday, 2 February 2014

Style Inspiration - Jessica Finch



NAME: Jessica Finch
HOMETOWN: Castlemaine, Victoria, Australia
CURRENTLY LIVING: Melbourne, Australia
OCCUPATION: Visual Merchandiser

Finchy and I first met briefly through some mutual friends during our first year at uni. We cemented our friendship later when our pathes crossed while waiting for an art history lecture, we chatted and munched on chocolate covered coffee beans and we've never looked back. I've always admired Finchy's ability to pair simple basics with cute design features - she has a natural flair for choosing beautiful, unique accessories and wears bold colours and prints with aplomb. Finchy's style is distinctively cute and fun, but has an air of elegance about it. When we were choosing pieces to produce in Senegal, she served as a great inspiration as she embodies the look we aimed to recreate - elegant, casual and fun.


Thursday, 23 January 2014

Why Madame Tây?



In Vietnamese, Tây literally means west, but the term has been liberally applied to describe any foreigner you might come across. Having lived in Vietnam for almost three years, being Tây continues to be inextricably tied to my identity. You carry the label with you where ever you go: from getting passport photos printed, where the storekeeper will jot down Tây in the blank space next to name; to weekend trips in the countryside where kids will run after you shouting Miss Tây or Uncle Tây. I won't go into this in more detail, since my friend Tabitha has already described it far more eloquently than I ever could in her blog here. When I started visiting the tailors, I noticed that many of our pieces would come back with a piece of paper labelled Tây sewn into the fabric to indicate that they were for me. Of course, having grown up as a second generation Chinese girl in Australia - where almost half the population has at least one parent who was born overseas the broad application of the term Tây sat for me somewhere between amusement and bewilderment. I remember the security guard for our small alley asking one day whether Sarah - my Jewish-American housemate - and I were sisters.

As we started this clothing project, we ended up producing clothes in Senegal and Vietnam by chance. Cara and I were skyping one day when she raised the idea. I live in Vietnam and Cara was planning to go to Senegal. One of the first questions we had was how to bring together clothing under our project which would inevitably be of two very different styles that reflect each countries own history, culture and fabrics. One small thing which ties together these two vastly different countries is their history of french colonialism for more or less a hundred years. The influence of the French differs greatly between the two countries. In Senegal, where French remains the official language the influence of French colonialism is very visible. It is important to note however that Senegalese society, whilst greatly influenced by the rule of the French, remains uniquely Senegalese - the top university in Dakar bares the name of Senegalese intellectual Cheikh Anta Diop who developed the notion of négritude - the promotion of a common black identity as a rejection of French colonialism, and although French is the official language, most Senegalese prefer to converse in their first language. Despite this strong Senegalese cultural identity, the influence of the period of French colonialism is undeniable and is present on institutional levels (the Senegalese educational and legal systems mirror the French systems) as well as more informally - all street signs and shop names are French, and you'll hear the French greeting 'ça va?' everywhere you go in Senegal. In Vietnam, french influences remain more subtle - but can still be found in the baguettes for sale every afternoon on the pavements in the old quarter, the french style seating in cafes - arranged for people watching - and the occasional use of Madame when addressing foreigners.

So we chose the name Madame Tây to serve as a reminder for a few things. The importance of adaptation (which would haunt us throughout the whole production process) - you may not understand how or why something works, but still need to trust that it does. The  magnitude of roots and origins - despite how desperate you may be to fit in - our roots, for good or for bad, mold the food we eat, the books we like and the clothes we wear and deserve due respect.  And finally that the world is a much smaller and more interconnected than it first seems.






Tuesday, 7 January 2014

Photoshoot - Behind the Scenes




We wanted to share with you a few behind the scenes shots from our photoshoot.

Click through for more photos!