West African Textiles: Indigo

Malian Woman Producing Indigo in the
Dogon Country

Beginning this project in Ghana, where African-produced wax print is ubiquitous, I thought sourcing locally made textiles would be as simple when I arrived in Senegal. Once I started visiting markets and speaking with textile importers, I quickly realised it would be much more difficult to find textiles for Madame Tây that had been produced in Senegal, if not impossible.

As we were developing this project, we realised we had the unique opportunity to be able to explain how our garments were produced. For us, ethical production starts with the materials used to create a garment, but as Steph remarks in her earlier posts about the cotton industry (All About Cotton - Part I and Part II), the production processes involved in creating the fabric we purchased are completely closed off to us.

Working in West Africa, where most young people prefer buying mass-manufactured clothes imported from China, or second hand clothes imported from all over the world,  this was particularly poignant for me as I hoped that Madame Tây would not only be able to support Senegalese artisans, but also the local textile industry. When I realised that there was no local textile industry in Senegal (You can read more about  the wax print used to create Madame Tây garments here), I started looking further abroad.

Ladies Brunch and Clothes Fitting

After getting each piece tailored in a range of sizes, I invited a bunch of girls over and threw a ladies brunch + clothes fitting party! I had also recently gotten a new breadmaker, so it was also a chance to practice my breadmaking skills. We tested out each size on a number of girls of different heights and curves to test the sizing and cuts and make adjustments before going forward on producing bulk orders in each size. I also tested a few finishing options to see which buttons, zips and linings people preferred. The navy chemise, for example, originally came with three options for buttons - a classic white pearl button, a small marble button and a funky square yellow button. In the end almost everyone unanimously voted for the white pearl button!

West Africa Production - Phase Two: Samples

After doing preliminary design with Martha in Ghana, the next step was starting production in Senegal with our tailor, Diogomaye. On a Saturday afternoon I was invited over to Diogo’s family’s house in Parcelles – the Northern suburbs of Dakar, right next to the beach – super beautiful!

Diogo and I going over measurements

The first step was going over the first designs with Diogo, and seeing how these could be translated to the fabric we had purchased at Sandaga earlier in the week with Diogo’s cousin and Aunty. After reworking a few of the measurements, Diogo got to work in his atelier to produce the first lot of samples we would use to finalise the pieces we’d make for Madame Tay’s first production lot.

Diogo hard at work on our first pieces

Cutting table

Diogo at work at his atelier

After Diogo had completed 15 samples, I gathered a few of my friends to have a casual clothes fitting to see how the pieces worked and if we needed to do any adjustments. The clothes fitting turned into an impromptu photoshoot, here are a few shots:

It was really useful to see what the pieces looked like on a range of different sized women, and made me realise just how difficult correct sizing and fit could be. My friends were really helpful, and made plenty of suggestions to Diogo and me as to what should be changed. After taking lots of notes, and working out what pieces needed some work, Diogo and I set to making a few more samples, just to make sure we were on the right track.