Welcome to the second interview in our "ethical" fashion series. Today, we speak to Anna Robertson - the force behind YEVU.
I started YEVU with no long term plans. It was created quite organically out of a love of West African print and a vision to transform them for the Australian summer. The response in Sydney was pretty incredible and I realised there was a demand for it here, and its just grown since then. I think since that initial inception, its become much more than that - partnering with small businesses who have little income and working with mostly economically disadvantaged women has become the foundation for the enterprise. I am slowly trying to scale this side of it up, monitor, evaluate and grow in social impact.